Cesar Chavez, UFW Co-Founder

March 31, 1927 is the birthday of the Latino civil rights leader, Cesar Chavez (1927-1993).  Chavez, a Mexican American migrant worker and labor leader, was born in Yuma, Arizona.  Together with Dolores Huerta, he co-founded the United Farm Workers (UFW).  Chavez, the UFW, and millions of North American consumers launched a five year boycott against grape growers to improve the conditions of migrant workers. With their campaign of slogan of “Sí, se puede” (which translates to “Yes, we can”, a theme of the 2012 and 2016 US Presidential campaigns), Chavez and Huerta promoted nonviolent campaigns for the rights of workers.