Taco Bell

On March 21, 1962, North American Glen Bell founded Taco Bell in Downey, California, and the North American public has confused its offerings with Latinx food ever since.  Taco Bell serves fast food tacos, burritos, and other menu items to more than 2 billion consumers annually in 5,800 restaurants in the US.  Over 80% of Taco Bell restaurants are owned and operated by independent franchisees.  The company has introduced memorable advertising campaigns featuring Mexican Chihuahuas dressed as two legged Mexican revolutionaries.