“Selena Vive!”

“Selena Vive!” aired live on April 7, 2005, commemorating the 10^th anniversary of the death of Selena Quintanilla-Pérez.  Jennifer Lopez starred as Selena.  According to Nielsen ratings, the show earned a 35.9 Hispanic Television index rating, which translates into 3.9 million viewing households.  It was the highest rating ever for a Spanish-language TV special. “The Selena legacy continues unabated,” stated Jorge Pino, president/ chairman of EMI Music US Latin. “And what we were able to see in the concert is that her fan base is made up of older and younger people.”