The Mobile Giving channel, which enabled viewers to use their mobile phones to make donations, was launched during a telethon in the US for the first time on December 5, 2008. The telethon was broadcast on Galavision, a leading Spanish language cable network that reached over 8 million Latino households. Fundacion Teleton MexAmerica initiated the… Continue reading Galavision debuts 2008
Tag: 2008
ESPN Deportes Replay Launches 2008
What could be more democratic and more American than electing and selecting your very own sports reruns on a major network? To celebrate its fifth anniversary, ESPN Deportes launched ESPN Deportes Replay, a multimedia campaign that gave its fans the opportunity to program the network for three consecutive weeks. Voters selected candidates from the most memorable… Continue reading ESPN Deportes Replay Launches 2008
The Launch of CBeebies 2008
On November 21, 2008, BBC (British Broadcasting Corporation) Worldwide Channels announced the launch of CBeebies, its first wholly-owned, Spanish-language channel in the US. This British invasion is dedicated to preschoolers. Darren Childs, BBC’s Managing Director, stated, “The introduction of a Spanish version of CBeebies into the U.S. Hispanic market is a momentous achievement for BBC… Continue reading The Launch of CBeebies 2008
The First Latin Grammy Awards in Houston 2008
For the first time in its history, the Latin Grammy Awards were held in Houston, Texas. Houston is not known for being a mecca of Latin music, but one of the show’s organizers, Gabriel Abaroa, noted that “We decided to take the show where our people are.” Abaroa has a refreshingly broad view of “our… Continue reading The First Latin Grammy Awards in Houston 2008
Lugo Méndez Inaugurated as President of Paraguay 2008
On August 15, 2008, Fernando Armindo Lugo Méndez was inaugurated as President of the nation of Paraguay. Lugo was a Catholic bishop, and resigned from the Church to pursue politics. His election marked the end of six decades of right wing rule by the military dictatorship, and was bitterly opposed by the regime. Lugo campaigned… Continue reading Lugo Méndez Inaugurated as President of Paraguay 2008
David Americo Ortiz, Baseball Star and US Citizen
On June 11, 2008, the legendary baseball player David Americo Ortiz took the US Oath of Citizenship. Ortiz was born in the Dominican Republic. Ortiz is considered one of the top clutch hitters in major league history. In 2005, he helped lead the Boston Red Sox to its first World Series victory in 86 years. … Continue reading David Americo Ortiz, Baseball Star and US Citizen